Brand Identity and Product Launch Experience
Vallora – Skincare Reimagined
Vallora was born from the desire to bridge the gap between luxury skincare and holistic wellness. Founded in 2021 by dermatologist Dr. Leona Hart and wellness entrepreneur Maya Fenwick, Vallora combines scientific innovation with natural ingredients. Their mission: to create skincare products that heal, enhance, and harmonize the skin with the mind and body. The founders believed that true beauty reflects internal health - Vallora’s products are formulated with bioengineered plant actives, adaptogens, and clinical-grade peptides, aimed at not just treating symptoms, but nurturing long-term skin vitality.
Brand Identity
- Logo: The logo features a clean, geometric sans-serif wordmark with a clever glyph substitution in the letter “O” represented by a stylized skincare jar with a swirl of cream and a leaning spatula.
- Color System: Deep Olive Green, Alabaster White, and Muted Gold – designed to communicate earthiness, elegance, and wellness
- Typography: Playfair Display and Lato for a clean, luxurious feel
- Packaging: Glass-based, minimal, and refillable for eco-credibility
- Imagery Direction: Diverse faces, natural textures, and low-saturation tones
- Tone of Voice: Calm, intelligent, holistic